The Jury of Executive Opinion Method of Sales Forecasting Can

question 20

Multiple Choice

The jury of executive opinion method of sales forecasting can be described as

• A) forecasting different market potential based on the use of various marketing strategies.
• B) identifying one or more factors that are related to sales at the zone, region, district, territory, or account levels and using these factors to break down the overall company forecast into forecasts at these levels.
• C) forecasting based on a survey of the firm's customers to ascertain what products and amounts of these products they expect to purchase within some future period.
• D) taking each salesperson's forecast for his or her territory and multiplying it by an exponential factor based on sales management's judgment of future market conditions.
• E) soliciting the judgment of a group of experienced managers that are considered experts on market trends and growth potential in order to formulate a forecast.

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Definitions:

Judicial Precedent

A principle or rule established in a previous legal case that is binding or persuasive for a court when deciding subsequent cases with similar issues or facts.

Customs

The official department that administers and collects the duties levied by a government on imported goods, as well as the traditions and accepted practices within a society.

National Industrial Recovery Act

A law passed in 1933 as part of the U.S. New Deal to stimulate economic recovery, establish fair competition, and reduce unemployment.

Unconstitutional

An action or legislative act that is deemed to be in violation of the constitution of a country.