The Relative Costs of Using Various Methods of Data Collection

question 10

Multiple Choice

The relative costs of using various methods of data collection in program evaluations

• A) cannot be considered because truth is more important than cost.
• B) are always a trivial factor in the whole study.
• C) seldom exceed the cost to duplicate surveys or forms.
• D) should be weighed against the validity of the data sought.

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Definitions:

Skimming Pricing

A pricing strategy where a high price is set for a new product to maximize profits layer by layer from segments willing to pay the high price before lowering the price over time.

Standard Markup Pricing

An approach to pricing in which a predetermined percentage is added on top of a product's cost to establish its market price.

Target Return-On-Sales Pricing

Setting a price to achieve a profit that is a specified percentage of the sales volume.

Bundle Pricing

A marketing strategy where multiple products or services are sold as a single combined package at a reduced price compared to buying each item individually.