Which of the Following Are Included in the '7Ps' of the Event

question 9

Multiple Choice

Which of the following are included in the '7Ps' of the event marketing mix?

• A) Product
• B) Performance
• C) Place
• D) Price
• E) Penalties

---

Definitions:

Francs

A currency formerly used in France and some other countries, and still used in some parts of Switzerland and the Pacific.

Consumption

(rephrased) involves the utilization of goods and services by individuals or communities, primarily for personal satisfaction and basic needs.

WARP

WARP, or the Weak Axiom of Revealed Preference, is a consistency criterion for consumer choice behavior, suggesting that if a consumer prefers bundle A over bundle B when both are affordable, they should not choose B when A is still affordable.

Bundle

A collection of items or services grouped together as a single package.