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What does the Plus-2 Concept add to Barnlund's theory?
Price Taker
A market participant that accepts the prevailing prices in the market, unable to influence prices through their own actions.
Perfectly Competitive
A market structure characterized by a large number of buyers and sellers, homogeneous products, free entry and exit, and perfect information, leading to zero economic profit in the long run.
Standardized Product
Goods or services that are uniform in quality and performance across different producers and can be easily substituted for one another.
Breakfast Cereal
A type of food made from processed grains, often eaten as the first meal of the day.
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