Examlex
Modular innovation is characterized by:
Intensive
Characterized by or requiring significant effort or energy, often in reference to growth strategies or distribution methods.
Selective
Characterized by careful choice, especially based on very discerning taste or preferences.
Administered Vertical Marketing System
A coordinated distribution channel structure where members remain independent but their activities are centrally coordinated by a dominant member without formal ownership between them.
Corporate Vertical Marketing System
A structured marketing system in which a single company controls multiple levels of production, distribution, and sales within its organization.
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