Typical Motives for "Pseudo-Research" Include All of the Following except

question 63

Multiple Choice

Typical motives for "pseudo-research" include all of the following except

• A) using marketing research as a way to gain visibility and power in the organization
• B) informing a decision among several possible courses of action
• C) establishing a scapegoat for marketing decisions that do not accomplish objectives
• D) promoting service organizations such as advertising agencies and media to attract new business and impress current clients

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Definitions:

Training Benefits

Advantages gained from training, such as improved performance, higher productivity, and reduced errors.

Human Resource

The department within an organization responsible for hiring, managing, and developing employees.

Utility

The total satisfaction received from consuming a good or service, often considered in economic and decision-making contexts.

SDy

A statistical measure in utility theory that estimates the difference in performance between an average and top performer in dollar terms, often used in human resources analytics.