To Significantly Enhance Customer Choices, Levi Combines Flexible Manufacturing with Flexible

question 77

Multiple Choice

To significantly enhance customer choices, Levi combines flexible manufacturing with flexible marketing. Customers may visit the Levi's clothing website or some company-owned stores and order a pair of jeans that will be made especially for them. Levi's has adopted a ________ orientation approach.

• A) market
• B) mass customization
• C) differentiation
• D) product
• E) relationship

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Definitions:

Diversification

A risk management strategy that involves adding variety to a portfolio to spread out exposure and reduce the impact of volatility.

Market Penetration

The process of increasing the market share of a product or service within an existing market.

Marketing Plan

A comprehensive document or strategy that outlines an organization's marketing efforts, goals, and tactics for a specific period.

Marketing Tactics

Specific actions or strategies designed to achieve marketing objectives.