Practicing Marketers Tend to Pitch Marketing Internally as an Investment

question 24

True/False

Practicing marketers tend to pitch marketing internally as an investment, not an expense, in the future success of the organization.

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Definitions:

Desired Return

Desired return refers to the expected financial gain or profit an investor aims to achieve from an investment over a specific period.

Investment

Investment refers to the allocation of resources, typically financial, in assets or projects with the expectation of earning a return.

Target Cost

The maximum amount that can be spent on a product while still earning the desired profit margin, usually determined during the design and development stages.

Investment

Assigning financial resources with the aim of achieving returns or making a profit.