To Significantly Enhance Customer Choices, Levi Combines Flexible Manufacturing with Flexible

question 77

Multiple Choice

To significantly enhance customer choices, Levi combines flexible manufacturing with flexible marketing. Customers may visit the Levi's clothing website or some company-owned stores and order a pair of jeans that will be made especially for them. Levi's has adopted a ________ orientation approach.

• A) market
• B) mass customization
• C) differentiation
• D) product
• E) relationship

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Definitions:

Assumption

A thing that is accepted as true or as certain to happen, without proof.

Reason

The power of the mind to think, understand, and form judgments by a process of logic.

Reason

The power of the mind to think, understand, and form judgments logically or the cause that explains a person's actions or events.

Argument Maker

A person or tool that constructs arguments, typically presenting reasons and evidence to support a position.