What Is Big Data? How Is It Relevant to Marketing

question 35

Essay

What is Big Data? How is it relevant to marketing? Describe the four Vs of Big Data.

---

Definitions:

Stimulus Exemplars

Specific examples or instances of stimuli that are used to illustrate a general principle or concept in learning and conditioning.

Natural Settings

Environments where behavior occurs spontaneously, without artificial influence or intervention.

Generalization

The term most often used in the applied literature to describe behavior changes that occur in nontraining conditions.

Indiscriminable Contingencies

Situations where it is not clear to the individual what behavior is being reinforced because the reinforcement schedule is unpredictable, increasing the behavior's resistance to extinction.