The Girl Scouts Introduced a Cookie Finder App in 2013

question 79

Multiple Choice

The Girl Scouts introduced a cookie finder app in 2013. In the context of change drivers impacting the future of marketing, this reflects the ________.

• A) shift to product glut and customer shortage
• B) shift in power from marketer to customer
• C) shift in generational values and preferences
• D) shift to distinguishing Marketing (Big M) from marketing (little m)
• E) shift to justifying the relevance and payback of the marketing investment

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Definitions:

Capital Account Balances

The financial records that show the contributions, withdrawals, and ownership interest of investors in a company.

Initial Investment

The amount of money used to start a project, purchase an asset, or initiate operations in a new business.

Book Value

The value of an asset according to its balance sheet account balance, taking into consideration the cost of the asset minus depreciation.

Total Net Assets

The sum of all assets minus the liabilities, representing the owner's equity in a company.