The Bazooka Brand of Candy Revamped Its Package Inserts by Changing

question 6

Multiple Choice

The Bazooka brand of candy revamped its package inserts by changing from comic strips to quizzes and brainteasers that direct kids to digital content. In the context of change drivers impacting the future of marketing, this reflects the ________.

• A) shift to product glut and customer shortage
• B) shift in information power from marketer to customer
• C) shift in generational values and preferences
• D) shift to distinguishing Marketing (Big M) from marketing (little m)
• E) shift to justifying the relevance and payback of the marketing investment

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Definitions:

MU/P Ratio

The Marginal Utility to Price ratio, used in economic analysis to evaluate the satisfaction received from consuming an additional unit of a good relative to its cost.

Marginal Utility

The additional satisfaction or benefit received from consuming one more unit of a good or service.

Total Utility

The complete satisfaction received from consuming a particular quantity of goods or services.