Microsoft's Revolution of the Information Field and Disney's Creation of the Modern

question 67

Multiple Choice

Microsoft's revolution of the information field and Disney's creation of the modern theme park industry are classic examples of ________.

• A) marketing mix
• B) marketing (little m)
• C) pro-social marketing
• D) green marketing
• E) market creation

---

Definitions:

Fixed Costs

Rephrased: Expenses that remain constant regardless of the company's level of production or business activity.

Trucking Department

A specialized division within a company responsible for the management and operation of trucking logistics, including transportation and delivery services.

Peak-Period Requirements

The increased demand or resources needed during the busiest or most active times for a business or service.

Variable Cost

An expense that fluctuates in tandem with the levels of output or sales, such as raw materials and direct labor costs.