For Firms Interested in Building Long-Term Customer Relationships, Having Satisfied

question 72

True/False

For firms interested in building long-term customer relationships, having satisfied customers is enough to ensure the relationship is going to last.

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Definitions:

Euphemism

A word or phrase that is considered less distasteful than other words or phrases.

Radcliffe‑Brown

A distinguished figure in anthropology, recognized for pioneering the comparative method in social anthropology and focusing on the study of social institutions.

Death Anxiety

The fear or apprehension concerning death and dying, which can impact an individual's behaviors, beliefs, and emotional well-being.

George Homans

An American sociologist known for his work in developing social exchange theory.