One Part of a Marketing Plan Should Identify What to Do

question 75

Multiple Choice

One part of a marketing plan should identify what to do if things go wrong. This section is called ________ planning.

• A) contingency
• B) strategic
• C) operational
• D) action
• E) tactical

Understand the process of developing strategies to achieve organizational missions and goals.

Understand the basic concepts of population and sample in survey research, including the significance of random and representative samples.

Identify techniques for reducing biases in research such as placebo effect and experimenter expectancy effects.

Comprehend external validity and its importance in generalizing study results to broader contexts.

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Definitions:

Rescue Breaths

Part of lifesaving techniques, these are breaths given to someone not breathing normally, to provide oxygen until normal breathing resumes or advanced help arrives.

Compressions

Actions that apply pressure to a part of the body, often used in first aid to stop bleeding or in cardiopulmonary resuscitation.

Cardiovascular System

The body's system comprising the heart and blood vessels, responsible for circulating blood and delivering oxygen and nutrients to tissues.

Pulse Oximeter

A non-invasive device used to measure the oxygen saturation level of the blood, indicating how well oxygen is being sent to parts of the body.