What Does Segmenting Markets Involve

question 77

Multiple Choice

What does segmenting markets involve?

• A) distinguishing expected service and perceived service
• B) distinguishing customers according to common characteristics
• C) analyzing the management perceptions of consumer expectations
• D) distinguishing service quality specs and service delivery
• E) analyzing the external methods to communicate with customers

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Definitions:

Performance Deficiencies

Lacking the necessary skills, efforts, or capabilities to achieve desired work performance levels.

Bureaucracy

An organizational structure characterized by formal procedures, hierarchical authority, and a clear division of labor, often resulting in a perceived slow decision-making process.

Motion Studies

The systematic examination of the human motions used in a task with the goal of improving efficiency and productivity by eliminating unnecessary movements.

Job Simplification

The process of breaking down jobs into their simplest components and removing any complexities to increase the efficiency of job performance.