Customer Satisfaction Measures Are Poor Indicators of Financial Performance

question 98

True/False

Customer satisfaction measures are poor indicators of financial performance.

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Definitions:

Manufacture of a Product

The process of producing goods through the combination of labor, machinery, and processing or assembly operations.

Competitive Advantage

A condition that enables a company to operate in a more efficient or otherwise higher-quality manner than the companies it competes with, resulting in benefits such as higher sales or margins and/or a larger market share.

Public Relations

The professional practice of managing and shaping the public perception of an individual, organization, or brand through media, communication, and strategic messaging.

Strategic Marketing

The process of planning and executing activities that aim to achieve a sustainable competitive advantage by understanding customer needs and market trends.