To Ensure the Primary Data They Collected About Consumer Reactions

question 71

Multiple Choice

To ensure the primary data they collected about consumer reactions to their product were accurate, the makers of Classic Toiletries hired a single research firm to visit certain cities in various countries. In the past, the company had used mail and telephone surveys by local companies in each country to gather data, but it was concerned about whom these companies were surveying and if they actually fit the demographic and lifestyle profiles of Classic's target market. Classic hired a new research firm to overcome the problem of ________ that can occur when collecting primary data in global markets.

• A) unwillingness to respond
• B) limited access
• C) unreliable sampling procedures
• D) inaccurate language translation
• E) insufficient comprehension

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Definitions:

P-value

A statistical measure that helps researchers determine the significance of their results, indicating the likelihood of observing the results given that the null hypothesis is true.

Natural Sampling Variation

The variability observed in sample statistics that occurs naturally because every sample differs due to the random selection of observations.

Cell Phone Users

Individuals who utilize mobile phones for communication, internet access, applications, and other functions.

Minutes

A unit of time equal to one-sixtieth of an hour or sixty seconds, commonly used to measure duration.