A Restaurant's Marketing Manager Is Interested in Finding Out If

question 48

Multiple Choice

A restaurant's marketing manager is interested in finding out if reducing the price of food items will lead to increased sales. For this purpose, the manager should conduct ________ research.

• A) causal
• B) exploratory
• C) descriptive
• D) secondary
• E) longitudinal

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Definitions:

Yellow Press

Sensationalism in newspaper publishing that reached a peak in the circulation war between Joseph Pulitzer’s New York World and William Randolph Hearst’s New York Journal in the 1890s; the papers’ accounts of events in Havana Harbor in 1898 led directly to the Spanish-American War.

Sensational Accounts

Reports or stories exaggerated or sensationalized to attract attention or provoke public interest and emotional reactions.

Platt Amendment

An amendment to a U.S. army appropriations bill (1901), which stipulated conditions for the withdrawal of United States troops remaining in Cuba following the Spanish–American War, and shaping the Cuban-U.S. relations thereafter.

Military Intervention

The act of a nation deploying its armed forces into another territory, typically for conflict resolution, peacekeeping, or to enforce a political objective.