Which Phase of the Process Cycle for Customer Relationship Management

question 28

Multiple Choice

Which phase of the process cycle for customer relationship management represents the actual implementation of the customer strategies and programs?

• A) analysis and refinement
• B) supplier interface
• C) customer interaction
• D) knowledge discovery
• E) marketing planning

---

Definitions:

Canadian Pacific Railway

A historic Canadian railroad company established in 1881, instrumental in the development of Canada, connecting the country from coast to coast.

Literacy Tests

Assessments used historically to disenfranchise certain groups, under the pretext of assessing reading and writing skills.

Non-preferred Group

A term that may refer to a group or category of people who are not favored or chosen in a particular context, often implying exclusion or discrimination.

Source Countries

Countries from which people emigrate or seek refuge, often in the context of migration studies.