An Approach Using ________ Analytics Utilizes Data to Make Predictions

question 70

Multiple Choice

An approach using ________ analytics utilizes data to make predictions about future marketing outcomes of interest.

• A) descriptive
• B) predictive
• C) prescriptive
• D) diagnostic
• E) determinant

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Definitions:

Downstream Transfer

Transactions where a parent company sells or transfers assets to its subsidiary.

Straight-Line Method

An accounting method of depreciation where the value of a fixed asset is reduced uniformly over its useful life.

Consolidated Financial Statement

Financial statements that aggregate the financial position and operational results of a parent company and its subsidiaries.

Gross Profit

The financial result obtained after deducting the cost of goods sold from total sales revenue.