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A Modified Rebuy May Occur When a Buyer Is Familiar

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A modified rebuy may occur when a buyer is familiar with the existing product and supplier but may be looking for additional information. Perhaps new competitors or products have entered the market or the current supplier is not meeting expectations.


Definitions:

Impairments

Any loss or abnormality of psychological, physiological, or anatomical structure or function, impacting an individual's normal activities.

Social Model

A framework that views disability as a result of the interaction between people with impairments and societal barriers, rather than the impairment itself.

Disability

A physical or mental condition that limits a person's movements, senses, or activities.

Alternative Therapies

Treatments and health practices not typically part of conventional, allopathic medicine, often used in place of or alongside standard treatments.

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