Alma and Tarvares See an Ad for a New Sony

question 68

Multiple Choice

Alma and Tarvares see an ad for a new Sony LCD flat-panel television. Alma sees the ad as a high-quality television worth the money while Tarvares sees the ad as an overpriced television that does not warrant a premium price. What makes them see the same ad so differently?

• A) acceleration factors
• B) degrees of affiliation
• C) cognitive dissonance
• D) perception
• E) formalization

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Definitions:

Chief Justice

The head judge of a supreme court in many countries, responsible for overseeing the administration of the court and often having significant influence on court decisions.

Going Public

A strategy used by policymakers, especially the President, to gain support for policies by appealing directly to the public through media.

Strategy Limitations

Constraints or restrictions on the planning and execution of strategies, often due to resources, political, economic, or social factors.

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