A Marketing Manager Using VALS Is Interested in ________ Segmentation

question 28

Multiple Choice

A marketing manager using VALS is interested in ________ segmentation.

• A) geographic
• B) psychographic
• C) geodemographic
• D) occupational
• E) educational

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Definitions:

Organizational Level

Pertains to the rank, role, or position of an individual or a group within the overall structure of an organization.

Organizational Model

A framework or system that outlines the structure, operations, and management of an organization, guiding its functioning and development.

Personality Conflicts

Conflicts that arise due to differences in character, behavior, or temperament between individuals.

Organizational Analysis

The process of examining the structures, processes, and systems within an organization to identify strengths, weaknesses, and opportunities for improvement.