The Nature of B2B Markets Requires ________

question 74

Multiple Choice

The nature of B2B markets requires ________.

• A) impersonal communication at regular intervals through mediums such as direct mail
• B) investment of more resources primarily on service sectors
• C) organizations to invest more on consumers than suppliers to maintain their business
• D) a more personal relationship between the buyer and seller than in B2C markets
• E) companies to focus primarily on selling products that end up as components for finished goods

---

Definitions:

Other Party's Outlook

The perspective or viewpoint of the opposing side in a negotiation or dialogue.

Designing Solutions

The process of creating answers or methods to solve specific problems or meet desired needs.

Being Listened

The experience or act of receiving attentive and thoughtful hearing during dialogues or discussions.

Central Route

A cognitive processing path that involves careful and thoughtful consideration of persuasive arguments and information.