Which of the Following Statements Is True About Customer Relationships

question 103

Multiple Choice

Which of the following statements is true about customer relationships in business markets?

• A) A strong impersonal relationship with customers is critical in maintaining one's business.
• B) One-on-one personal communication is the most important tool in developing and maintaining customer relationships.
• C) An impersonal relationship in B2B markets often connotes a greater emphasis on technology.
• D) Customers demand not only an impersonal relationship with their vendors but also an efficient one.
• E) Customers prefer direct communication mediums such as e-mail and direct mail for any correspondence.

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Definitions:

Quadratic Formula

A formula used to solve for x given a quadratic equation; x = (–b ± √(b^2 – 4ac)) / 2a.

Expense Equation

The sum of the fixed and variable expenses.

Average Cost

A method to determine the cost of goods sold or inventory valuation where all costs of acquisition are averaged over the total units available for sale.

Supply Functions

Mathematical expressions that describe how the quantity of goods or services offered by suppliers changes in response to price changes.