Segmenting Markets Means That a Company Is ________

question 60

Multiple Choice

Segmenting markets means that a company is ________.

• A) dividing the market into meaningful smaller markets based upon common characteristics
• B) selecting the markets to attack in the marketplace
• C) selecting a corporate position to communicate to potential customers
• D) identifying and calculating the churn rate in different markets
• E) identifying the customers who have frequently purchased competitor's products or services

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Definitions:

Hardware Store

A retail business specializing in selling hardware items, such as tools, building materials, and gardening equipment.

Unconditional Right

A legal entitlement or claim that is not subject to any conditions or restrictions.

Inspect

To carefully examine or look over an object, area, or system to ensure it meets certain standards or criteria.

Goods

Tangible personal property or items that are bought, sold, or exchanged in commerce.