NovoTech Inc

question 59

Multiple Choice

NovoTech Inc. is a manufacturer of PCs, and most of its revenue is generated by selling PCs to consumers. However, the company is struggling to extend the brand into other lucrative product lines such as tablets and smartphones. In this scenario, NovoTech is suffering from the error of ________.

• A) underpositioning
• B) doubtful positioning
• C) overpositioning
• D) confused positioning
• E) repositioning

Comprehend the concepts of variable pay and how it links to employee performance.

Recognize potential consequences and challenges of implementing incentive plans, including issues like rate busting.

Understand the importance of performance measures in the design and success of incentive plans.

Grasp the factors contributing to the success or failure of incentive plans.

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Definitions:

Superego

According to Freud, is a part of the self that acts as a repository of cultural standards.

Genderizations

The process of attributing specific roles, behaviors, or values to individuals based on their gender.

Socialization

The process by which individuals learn and adopt the norms, values, behaviors, and social skills appropriate to their society or social group.

Socialization Function

The process by which individuals learn and internalize the norms, values, and behaviors appropriate to their society or social group.