While Developing a Segmentation Approach, Walter, the Brand Manager of a Soft

question 52

Multiple Choice

While developing a segmentation approach, Walter, the brand manager of a soft drinks manufacturing company says that a segment has sufficient size. He means that the market ________.

• A) has a large enough television audience to be worth considering
• B) is reachable
• C) can provide a positive return on investment
• D) has many customers in it
• E) is homogeneous

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Definitions:

Older Workers

Employees in the workforce who are generally considered to be close to or beyond the typical retirement age, offering valuable experience and knowledge.

Racial/Ethnic Diversity

The presence and inclusion of individuals from different racial and ethnic backgrounds within a community, organization, or society.

Older Workers

Individuals in the workforce who are above the usual age for retirement, typically demonstrating extensive experience and knowledge.

Older Employees

Workers who are advanced in age, often bringing extensive experience and knowledge to the workplace, but possibly facing age-related biases.