Demographic Segmentation Is One of the Most Popular Segmentation Approaches

question 1

Multiple Choice

Demographic segmentation is one of the most popular segmentation approaches because ________.

• A) it takes into account the climate of different regions.
• B) the needs and wants of customers remain constant based on demographic differences
• C) it uses easily identifiable characteristics of human populations such as lifestyle
• D) it is relatively easy to measure the variables used in this approach to segmentation
• E) the demand for all kinds of products is determined by where a person lives