In the Context of Positioning Errors, When the Claims Made

question 54

Multiple Choice

In the context of positioning errors, when the claims made for the product or brand are not regarded as credible by consumers, it is called ________.

• A) underpositioning
• B) repositioning
• C) doubtful positioning
• D) fuzzy positioning
• E) overpositioning

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Definitions:

Social Security Tax

A tax paid equally by employee and employer, based on employee’s wages. Most proceeds are used to pay Social Security retirement and Medicare benefits.

Personal Income Tax

A tax levied on individuals or entities based on their income or profits.

Corporate Profits

The surplus income of corporations after all expenses have been met, indicative of corporate health.

Inflationary Gap

Occurs when equilibrium GDP is greater than full-employment GDP.