In the Context of Positioning Errors, When Consumers Have Only

question 70

Multiple Choice

In the context of positioning errors, when consumers have only a vague idea about the company and its products, and do not perceive any real differentiation, it is called ________.

• A) repositioning
• B) overpositioning
• C) underpositioning
• D) uninformed positioning
• E) fuzzy positioning

---

Definitions:

Preferred Stock

A class of ownership in a corporation that has a higher claim on assets and earnings than common stock, often providing dividends before common shares.

Stockholders' Equity

The ownership interest of shareholders in a company, calculated as total assets minus total liabilities.

Cash Dividend

A payment made by a company out of its earnings to shareholders, usually in cash.

Stockholders' Equity

The residual interest in the assets of a corporation after deducting its liabilities, representing shareholders' ownership.