In Analyzing the Attractiveness of Market Segments, Which of the Following

question 71

Multiple Choice

In analyzing the attractiveness of market segments, which of the following is NOT one of the most important variables?

• A) segment size
• B) growth potential
• C) strategic fit with the firm's goals
• D) location of the segment
• E) competitive forces related to the segment

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Definitions:

Deny Objections

A sales tactic where the salesperson refutes or challenges a customer's concerns or hesitations.

Incorrect Information

False or inaccurate data provided, either unintentionally or deliberately, which can lead to misunderstandings or errant decisions.

Classified

A category of advertisements in a newspaper or online platform, often segregated by types such as jobs, real estate, and services.

Maximum

The highest or greatest amount, quantity, or degree possible or attained.