Positioning Relies on the Communication of One or More Sources

question 88

Multiple Choice

Positioning relies on the communication of one or more sources of value to customers in a way that the customer can easily make the connection between the ________.

• A) cost of the product and the quality
• B) way the 4Ps of the marketing mix work with one another
• C) customer's needs and wants and what the product has to offer
• D) product and its advertising
• E) salesperson and the customer at a personal level

---

Definitions:

Adjourning

The final stage in group development where the group completes its tasks and dissolves.

Team Development

The process of improving the effectiveness and performance of a team through various stages of growth, communication, and skill-building.

Adjourning Stage

The final phase in team development where the team completes its task and may disband or transition to other projects.

Debrief the Project

A formal discussion held after completing a project to review its outcomes, successes, challenges, and learnings.