________ Segmentation Recognizes That There May Be a Number of Consistent

question 11

Multiple Choice

________ segmentation recognizes that there may be a number of consistent needs and wants demonstrated by consumers based on what type of job they have.

• A) Occupational
• B) Social
• C) Age
• D) Gender
• E) Educational

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Definitions:

SEC Rule 10b-5

A rule of the Securities and Exchange Commission that prohibits the commission of fraud in connection with the purchase or sale of any security.

Inside Information

Privileged, non-public knowledge about the matters of a company that could provide an unfair advantage in financial trading or business decisions.

Personal Gain

The advantage or benefit obtained for oneself, often in a financial or material sense.

Federal Securities Laws

Regulations established by the federal government to govern the sale, purchase, and creation of securities to protect investors from fraud.