________ Segmentation Recognizes That There May Be a Number of Consistent

question 11

Multiple Choice

________ segmentation recognizes that there may be a number of consistent needs and wants demonstrated by consumers based on what type of job they have.

• A) Occupational
• B) Social
• C) Age
• D) Gender
• E) Educational

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Definitions:

Industry Specific

Tailored or particularly relevant to a certain sector or type of business.

Dividend Growth Model

A valuation method used to predict the price of a company's stock by using projected dividends and discounting them back to present value.

Retained Earnings

The portion of a company's profits that is retained or re-invested in the business instead of being paid out as dividends to shareholders.

Marginal Cost Of Capital

The cost of obtaining an additional dollar of new capital, which can influence investment and financing decisions.