An Individual Moves Through Stages Before Adopting a Product

question 12

Multiple Choice

An individual moves through stages before adopting a product. During the interest stage, consumers ________.

• A) evaluate the product for trial purchase
• B) purchase the product for the purpose of making a value decision
• C) seek out added information about a product for further evaluation
• D) feel, see, and touch the product
• E) purchase the product with the intent of becoming a dependable user

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Definitions:

Reactivity

The tendency of a person to alter their behavior or response due to the awareness of being observed or measured.

Directionality Problem

An issue that arises when it is unclear whether one variable causes changes in another or vice versa, complicating the interpretation of study results.

Random Sampling

Random sampling is a technique used in research to select a sample group from a larger population using random methods, ensuring that every individual has an equal chance of being chosen.

Causality

The relationship between cause and effect, where one event (the cause) initiates the occurrence of another event (the effect).