Everyone in a Target Market Falls into One of Five

question 13

True/False

Everyone in a target market falls into one of five groups based on their willingness to try the innovation, including innovators, early adopters, early majority, late majority, and laggards.

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Definitions:

Programmed Decisions

Decisions that are routine and repetitive, often made using standard methodologies or procedures.

Rational Decision Model

A decision-making process that involves logical and systematic steps based on objective data and analysis rather than intuition or emotion.

Decision-Making

The process of making choices by identifying a decision, gathering information, assessing alternatives, and arriving at a conclusion.

Basic Steps

Fundamental phases or actions that are essential in initiating or completing a process or procedure.