Because Sony Has So Many Different Product Offerings in Various

question 2

Multiple Choice

Because Sony has so many different product offerings in various types of electronics, management has found that it is helpful to use brands to keep track of products in each type. Thus, it has different brand names for its televisions, DVD players, and portable music players. Which company brand role does this example illustrate?

• A) educating the customer about a product
• B) providing competitors with a benchmark against which to compete
• C) offering legal protection for a product through trademark
• D) helping reassure the customer in the purchase decision
• E) offering an effective and efficient methodology for categorizing products

---

Definitions:

Restraint of Trade

Legal term that describes any type of activity, agreement, or contract that restricts or impedes competition in a market or trade.

Competition Act

Legislation designed to prevent anti-competitive practices, promote and maintain fair competition in the market.

Criminal Law

The body of law pertaining to crimes and punishment, regulating the conduct of individuals and imposing penalties for unlawful acts.

Loss Leader

A pricing strategy where a product is sold at a loss to attract customers, with the expectation that those customers will make additional purchases of more profitable items.