José Has Been to Farm Fresh Ice Cream Shops Several

question 37

Multiple Choice

José has been to Farm Fresh Ice Cream Shops several times. Being a loyal customer, he has developed certain emotional and psychological connections with the brand. For instance, he links the brand with higher levels of customer service. Which dimension of brand equity does this example illustrate?

• A) brand assets
• B) brand association
• C) brand awareness
• D) brand strategy
• E) perceived quality

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Definitions:

Negative Exponential

A statistical distribution used to model time between independent events that occur continuously at a constant average rate.

Service Times

The duration a customer has to wait before receiving a service or the time taken to deliver a service.

Poisson Distributions

A distribution in statistics showing the chances of a specified number of occurrences within a set period of time or area.