Intel Makes a Product Most People Never See; However, It

question 36

Multiple Choice

Intel makes a product most people never see; however, it spends a great deal of money building its brand and now people ask for "Intel Inside." This is an example of linking the benefit of ________ to marketing strategy.

• A) brand standards
• B) brand image
• C) brand connections
• D) perceived bonuses
• E) brand loyalty

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Definitions:

Home

A place of residence or refuge for individuals or families, often providing emotional, social, and physical comfort.

Intrude Into Consciousness

The process by which thoughts or feelings enter one's awareness without deliberate intention.

Compulsions

Repetitive behaviors or mental acts that an individual feels driven to perform in response to an obsession, or according to rigid rules.

Post-Traumatic Stress Disorder

A psychological disorder resulting from direct exposure to or observation of a horrifying incident, characterized by reoccurring flashbacks, distressing dreams, and intense fear.