A Company Can Use Its Brand to Expand into New

question 81

Multiple Choice

A company can use its brand to expand into new product types. This is known as a ________.

• A) brand association
• B) store branding
• C) category extension
• D) cobranding
• E) franchise

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Definitions:

Title VII

A part of the Civil Rights Act of 1964 that prohibits employment discrimination based on race, color, religion, sex, or national origin.

Conciliation

A method for resolving disputes by having a neutral third party help the conflicting parties reach a voluntary agreement.

Discriminatory Practice

An unfair treatment of individuals or groups based on characteristics such as race, gender, age, or sexual orientation.

EEOC

The Equal Employment Opportunity Commission, a federal agency enforcing laws against workplace discrimination.