Examlex
Coca-Cola intends to invest further in promotion to help maintain brand loyalty from its existing customers. Which of the following capabilities of promotion is Coca-Cola demonstrating?
Seligman's Terms
Refers to concepts and theories developed by psychologist Martin Seligman, particularly related to positive psychology and well-being.
Optimistic
Having a positive outlook or belief that things will turn out well or that the future holds positive possibilities.
Pessimistic
Having a negative outlook on life, expecting the worst possible outcomes in situations.
Social Environmental Factors
External factors in society and one's environment that can influence behavior, attitudes, and development.
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