Intel Makes a Product Most People Never See; However, It

question 36

Multiple Choice

Intel makes a product most people never see; however, it spends a great deal of money building its brand and now people ask for "Intel Inside." This is an example of linking the benefit of ________ to marketing strategy.

• A) brand standards
• B) brand image
• C) brand connections
• D) perceived bonuses
• E) brand loyalty

---

Definitions:

Negative Body Cathexis

refers to feelings of dissatisfaction or negativity towards one's body or certain aspects of its appearance.

Inductively

A process of deduction where broad rules are formulated based on particular instances.

Adjustment

A change or alteration made to achieve accuracy, fit, or suitability in various contexts like accounting, physical settings, or emotional states.

Persuasive Tone

A manner of expression designed to influence or convince the audience of a particular viewpoint or action.