The Fifth and Final Service Gap Involves Customers' Perceived Service

question 7

True/False

The fifth and final service gap involves customers' perceived service versus actual customer expectations of service.

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Definitions:

Motor Cortex

The region of the cerebral cortex involved in the planning, control, and execution of voluntary movements.

Aphasia

Impairment of language, usually caused by left-hemisphere damage either to Broca’s area (impairing speaking) or to Wernicke’s area (impairing understanding).

Temporal Lobes

The temporal lobes are regions of the cerebral cortex located beneath the Sylvian fissure on both hemispheres of the brain, associated with processing auditory information and encoding memory.

Association Areas

Regions of the brain that integrate sensory and motor information, involved in higher mental functions such as learning, thinking, and speaking.