The Internal Processes at Southwest Airlines Are Highly Efficient, Giving

question 25

Multiple Choice

The internal processes at Southwest Airlines are highly efficient, giving it a competitive advantage over other airlines. Southwest has a very efficient maintenance process and also has a very simple process of booking passengers. Because of these efficiencies, the company is able to offer customers an appealing mileage-driven pricing structure while also increasing the airline's profit margin. In this scenario, Southwest's competitive advantage is based on ________.

• A) price perception
• B) cost leadership
• C) value ratio
• D) service
• E) quality

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Definitions:

William Lloyd Garrison

An American abolitionist who was prominent in the anti-slavery movement and is well known for founding and editing the abolitionist newspaper "The Liberator."

Free African-Americans

Individuals of African descent living in the United States who were not enslaved and had certain legal rights, particularly before the Civil War in both the North and the South.

Ghana

A country located along the Gulf of Guinea and the Atlantic Ocean, in West Africa, known for its diverse ecosystems, rich cultural heritage, and historical significance.