It Can Be Useful for Customers to Have Some Type

question 24

Multiple Choice

It can be useful for customers to have some type of comparative price when considering a product purchase. Such a comparison is referred to as ________ pricing, which in the case of price bundling is the total price of the components of the bundle if purchased separately versus the bundled price.

• A) product line
• B) captive
• C) odd/even
• D) reference
• E) prestige

---

Definitions:

Anorexia Nervosa

A psychological and possibly life-threatening eating disorder characterized by an extremely low body weight, a devastating fear of weight gain, and a distorted perception of body image.

Borderline Personality Disorder

A mental disorder characterized by unstable moods, behavior, and relationships.

Cognitive-Behavioral Therapy

A form of psychotherapy that treats problems and boosts happiness by modifying dysfunctional emotions, behaviors, and thoughts.

Progress

Forward or onward movement towards a goal, often in the context of recovery or development.