An Approach to Segmenting Consumer Markets Is ________ Segmentation, Which

question 5

Multiple Choice

An approach to segmenting consumer markets is ________ segmentation, which relies on consumer variables such as personality and AIOs (activities, interests, and opinions) to segment a market.

• A) occupational
• B) psychographic
• C) geographic
• D) educational
• E) gender

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Definitions:

Attend

The act of being present at an event or location, such as a meeting or school, often implies participation or engagement in activities.

Own Bodies

The concept of recognizing and understanding one's physical self and the physiological functions associated with it.

Grasping

The act of gripping something firmly with the hands or arms; in developmental psychology, it refers to an important motor skill in infants.

Reflexes

are automatic, involuntary responses to stimuli that occur without conscious thought, such as blinking or the knee-jerk reaction.