An Approach to Segmenting Consumer Markets Is ________ Segmentation, Which

question 5

Multiple Choice

An approach to segmenting consumer markets is ________ segmentation, which relies on consumer variables such as personality and AIOs (activities, interests, and opinions) to segment a market.

• A) occupational
• B) psychographic
• C) geographic
• D) educational
• E) gender

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Definitions:

Principles

Fundamental beliefs or standards that guide behavior and decision-making, often serving as the foundation for ethics, laws, or practices.

McKinsey & Company's Capacity Framework

A strategic tool developed by the consulting firm to help organizations assess and build their capability to achieve their goals effectively.

Harvard Policy Model

A framework for policy analysis emphasizing the importance of clearly defining problems, objectives, and the selection of optimal solutions based on empirical data.

Board of Directors

a group of individuals elected to represent shareholders and make governing decisions on behalf of a corporation or organization.