A Vertical Marketing System (VMS) Consists of Vertically Aligned Networks

question 42

Essay

A vertical marketing system (VMS) consists of vertically aligned networks behaving and performing as a unified system. Explain the three different ways they can be set up.

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Definitions:

Griggs v. Duke Power

A landmark U.S. Supreme Court case that established the principle of disparate impact in employment discrimination law, requiring employers to justify the necessity of job qualifications.

BFOQ Defense

Bona Fide Occupational Qualification Defense, a legal principle allowing discrimination in hiring if it is reasonably necessary to the normal operation of that particular business.

Prima Facie

A legal term indicating that upon initial examination, there is sufficient evidence to prove a case unless disproved by opposing evidence.

Title VII

A section of the Civil Rights Act of 1964 that prohibits employment discrimination based on race, color, religion, sex, or national origin.