Which of the Following Is NOT a Part of the Promotion

question 7

Multiple Choice

Which of the following is NOT a part of the promotion mix?

• A) advertising
• B) sales promotion
• C) public relations
• D) pricing
• E) personal selling

Explain the procedural justice concept and its impact on organizational fairness and employee attitudes.

Describe the practical implications of motivation theories for managing and motivating employees effectively.

Understand the role of motivation in performance and how it's influenced by individual expectations and perceptions of equity.

Evaluate strategies to address perceived inequities and the role of procedural justice in organizational decisions.

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Definitions:

Trade Sales Promotion

A promotion that encourages resellers to purchase and aggressively sell a manufacturer’s products by offering incentives like sales contests, displays, special purchase prices, and free merchandise.

Free Merchandise

Products or goods given away at no cost to promote a brand, product, or service.

Premiums

Extra payments required for insurance coverage or additional costs added to the usual price of services or goods, often in exchange for higher quality or added benefits.

Fast Moving Products

Products that are sold quickly and in large volumes, often requiring frequent restocking.