A Marketing Manager Wants to Stimulate Purchase Directly Through an Incentive

question 13

Multiple Choice

A marketing manager wants to stimulate purchase directly through an incentive to buy, but wants something that will work alongside other forms of promotion. Based on the manager's consideration, ________ will be the most appropriate promotional form.

• A) public relations
• B) advertising
• C) personal selling
• D) sales promotion
• E) direct marketing and interactive marketing

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Definitions:

Experiment

A scientific procedure undertaken to make a discovery, test a hypothesis, or demonstrate a known fact.

Hypothesis

A proposed explanation for a phenomenon, made as a starting point for further investigation, often testable by experimentation.

Laboratory Observation

The process of watching subjects in a controlled environment to gather data or test hypotheses.

Hypothesis

A tentative explanation or prediction that can be tested through scientific research.