A Marketing Manager Wants to Stimulate Purchase Directly Through an Incentive

question 13

Multiple Choice

A marketing manager wants to stimulate purchase directly through an incentive to buy, but wants something that will work alongside other forms of promotion. Based on the manager's consideration, ________ will be the most appropriate promotional form.

• A) public relations
• B) advertising
• C) personal selling
• D) sales promotion
• E) direct marketing and interactive marketing

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Definitions:

Nature

The phenomena of the physical world collectively, including plants, animals, the landscape, and other features and products of the earth, as opposed to humans or human creations.

Language Acquisition

The process by which individuals learn their native language(s), including the comprehension and production of speech.

Biological Explanations

Understandings or interpretations based on biological factors, such as genetics, brain structures, or evolutionary history, to account for certain behaviors or phenomena.